Synopsis of "Efficiency's Promise: Too Good To Be True"
by David Owen Increasing

The efficiency at which energy is used would seem to be a fundamental method to reducing energy use. However, there is a contradicting principle in effect. As efficiency is improved, people tend to make more use of the now more efficient process. The increased use results in increased energy consumption.

source: http://www.nytimes.com/roomfordebate/2012/03/19/the-siren-song-of-energy-efficiency/efficiencys-promise-is-too-good-to-be-true

Summary by: Alan Detwiler: rural resident, gardener, and advocate of self sufficiency and resilient living. Bio at http://www.smashwords.com/profile/view/alandetwiler